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Real Estate Brokers Using PPC To Generate Online Real Estate Referrals

The housing market is hot and there is a lot of commission to be made for real estate brokers that sell homes. Competition for new business is fierce and the enterprising real estate broker uses all means possible to generate real estate referrals, including online generation of real estate referrals and sales leads.

One of the easiest ways for real estate brokers, especially new brokers, to generate real estate leads and referrals is through PPC advertising on internet search engines such as Google, Yahoo, and MSN. If you are not already doing so, know that competing real estate brokers are generating their fair share of real estate referrals on the internet. You should too.

Home buyers are, more and more, searching for home buying services on the internet. You need to have a presence to gain these people as prospects.

If you are just getting started with generating real estate referrals and leads via PPC, I've compiled a sample list of keywords that you can use to start to target home buyers that are doing online searches. The following is a short sample list. Of course the keywords that you choose should be directly targeted to the market that you target. In no particular order, here they are:

  • First time homebuyer in Philadelphia, Pennsylvania
  • New York, NY apartments
  • Dallas real estate agent
  • Vacation properties in Hawaii
  • Mortgage rate calculator
  • Toronto Remax realtor
  • Phoenix, Arizona housing market trends
  • Buying a new home in Cleveland, Ohio
  • Miami Beach, Fl real estate
  • Wilmington, NC real estate broker
  • Real estate negotiation
  • American mortgage rates
  • Century 21 Realtor in Memphis, Tennessee
  • Chicago commercial real estate
  • Denver, Colorado condos for sales
  • Calgary, Alberta house values
  • San Diego, California investment properties
  • Ottawa, ON MLS listings
  • Portland, Oregon housing prices
  • Buying a home with bad credit

Of course, when developing your own keywords to generate real estate referrals, substitute any of the cities above with the city that you work in.

Tino Buntic invites you to visit http://www.trade-pals.com. Tradepals provides free sales leads and business referrals, including real estate referrals, to business professionals across The United States and Canada. Tino also recommends the Real Estate and How Blog as a real estate news source for real estate professionals.

3 comments:

  1. The main difference between a realtor and a real estate agent is credentials. People use the terms REALTOR® and real estate agent interchangeably, but that is incorrect. There are differences between REALTORS® and real estate agents. They are not the same. Although both are licensed to sell real estate, the basic difference between a real estate agent and a REALTOR® .As such, the main difference that you hear a lot about -- but are likely confused about -- is that a REALTOR® must subscribe to the REALTOR® Code of Ethics. But what does this mean to a consumer? A realtor has more training and experience in the real estate market than does a real estate agent. Where both a realtor and real estate agent have licenses, the realtor has gone the extra mile in obtaining a further level of expertise in their professions. Realtors® follow a code of ethics and typically receive many helpful tools from the Association including a legal hotline and official contracts to write offers. When you hire a real estate agent you are essentially hiring the brokerage. The broker is your agent and his salespersons are his agents. So when you go out looking at homes with a salesperson, you are essentially dealing with your agent’s agent. However, usually everyone down the line is a Realtor® because every agent in that company is a member of the Association of Realtors®.For more view- realtydigest.blogspot.com

     
  2. Hi Realty Rider,

    Thanks for differentiating the terms.

    Real Estate

     
  3. These are several of the most common terms you will hear from your realtor while you're shopping for a property. If you want to find the property that will best fit your needs your needs find a realtor who specifically handles and nowhere else. Someone who knows about it from front to back will be able to get you the best deal on the best property for you.